If there’s one quality that has defined the last 12 months, it’s change. Our personal and professional lives have been altered in unexpected ways. At BlueSky, 2020 brought about many changes, and many of them positive. One of these was our new brand.
Rebranding is something I’ve been asked about many times over the years by my clients. There are a variety reasons why a business feels the need for a rebrand. Perhaps the name is no longer relevant. Maybe the logo looks a little nineties.
For myself, I felt that BlueSky Accounting had come of age. We are now more sure than ever of who we are, what we do, and most importantly, why.
CEO & Founder
BlueSky is about challenging the conventional to deliver the exceptional. By 2020, our team had not only grown, but it had also grown into its role as a trusted advisor to a range of clients. Confident in both our point of difference and the difference we can make to others, a new brand was needed that reflected a more contemporary BlueSky.
Another reason for undergoing a rebrand was more of a direct result of the events of 2020. Our client relationships have traditionally been nurtured face-to-face, with networking meetings and functions that bring us together regularly. Working from home as the “new normal”, we needed a digital presence that would go some way to replicating that experience. From that need, a new website was created.
It’s important to note that while our new brand has been rolled out, our people and the processes have not changed. My team and I are still here, if more on Zoom than in person, with the same high level of professional service we pride ourselves on delivering.
That’s one thing that will never change.